Golden Group

Brand Design & Development

Golden Group is one of the up and coming players in property development in Australia. Groomed in Western Australia, the firm is steadily making it's way across Australia. They have already acquired and are successfully developing projects in areas such as Melbourne, and now Sydney.

With the heritage of Golden Group stemming from Asia, the firm wanted an image that would communicate strength and trustworthiness - thus, the obvious main colour to base the brand around would be a solid gold (hence Golden Group). There are many directions to interpret the colour Gold, and we wanted to keep it classic - yet modern. This was achieved by using modern gradient colour techniques to capture the classic look. The colour palette was carried along through every design medium related to this client.

Elements such as colour, fonts, logos were solidified in the formal brand guide produced by Creatiq.

Web Design & Development

When developing the web presence for Golden Group, our intentions were to communicate the client's wish of portraying elegant lifestyle, pure comfort and an overall tasteful life. This is the core of what Golden Group's prestigious developments are all about.

By utilising the latest in web technologies such as CSS2, XHTML, Flash and Javascript - our design team constructed a site that was not only appealing to the eye, but also loaded quickly and consistently across all major and modern web browsers. Pictured above is the website that was developed for Golden Group. Currently the website is managed by the company's internal design team.

Print Design & Production

A range of print products were organised for Golden Group. This included the original design, and print coordination of various brochures, inserts, business cards, advertisements, banners, hoarding signs for Golden Group itself, as well as their project developments "Golden Springs" and "Golden Maddington", which were also named and fully branded by Creatiq.

Staying consistent and within Golden Group's brand identity (in accordance with their brand guide), Creatiq successfully launched multiple and simultaneous online and off-line campaigns for the launch and continued promotion of Golden Group's projects.

Creatiq was both extremely pleased and humbled to be involved with the complete brand design, development and creative direction of such a prestigious firm, who today, continues to prosper through our mutual efforts.