Entrepreneurship

What is Customer Lifetime Value and Why Is It Important?

What is CLV (Customer Lifetime Value)? Customer Lifetime Value (or CLV) is the amount of money a customer is estimated to spend with your business for the life of your relationship with that customer. CLV is an important metric, and the way you approach it can both define your business and could vary significantly depending […]

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How To ‘Productize’ Your Services

Are you familiar with productized service? As Neil Patel defined it, productized services are standardized services sold like products, with clearly defined parameters and pricing. When we outline precisely what a customer will get and at what price, we can market and sell this “product” many times. The customer is still receiving a service, now with

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